5 Effective Link Building Tactics to Enhance Your SEO

If you want to improve your SEO, then link building is a must. But how do you get these inbound links from other reputable sites? Discover five tactics that you can use in your link building campaign.

1. Social Networking

Social networking offers the perfect opportunity to share your content and enhance link-building opportunities. Share interesting and engaging high-quality content, including infographics and links to your site, to social media platforms such as Facebook or Instagram. Also create engaging posts, including questions and tips, that will encourage others to link back to your site.

Related: Facebook vs. Twitter: Which Social Media Should You Be Using?

2. Post a Guest Article

When you leverage guest posting, you can help build authority and trust for your site. You can earn backlinks by writing content for other sites when you create content that’s high-quality and contribute to an authoritative site. Just pitch one of your best content pieces and write a guest article that links back to your pitched content. Remember to share your content with your audience via email newsletters or posting on your social media accounts. Try and answer as many questions from comments to boost your engagement.

3. Do an Interview

Interviews also help you to build your site authority and gain backlinks because you are positioned as an industry authority when you get interviewed. If you’re just starting out, contact relevant sites that are publishing interview content, express your interest in interviewing and share the value of your expertise.

4. Scale Your Link Building

If you want to improve your rankings on Google, then it’s important to use a strategy that helps you build link diversity. You can get this done by using a scale link-building strategy. This strategy involves creating content that will gain links from diverse, relevant sites, including international, regional and local sites.

5. Leverage the Skyscraper Link-Building Method

Devising a strong link-building strategy is all about content, but if you’re experiencing writer’s block and having issues with generating ideas, consider using the method for Skyscraper link building. The goal here is to improve on existing content that is relevant and already has strong backlinks and provide more detailed information. For example, if your competitor is creating a guide that shows 11 ways to improve your content marketing strategy, then try providing an in-depth guide that demonstrates 23 ways to take your content marketing strategy to the next level and promote your content by sharing it. Just make the content unique and in-depth.

Related: What is SEO / Search Engine Optimization

Final Thoughts

Supporting a link-building campaign requires implementing solid link-building tactics. By taking on these tactics to proactively build your backlinks, you can help increase your site authority and improve your search rankings.

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