5 Simple Content Marketing Hacks to Super-Charge Your Lead Generation

The profitability of your business can be directly linked to your customers. Without customers, you have no profit. Without profit, you’ll soon have no business. So how do you improve profit? Simple: get more leads by super charging your lead generation.

Lead generation is a goal that all business chase, but it can be difficult to get noticed among all the noise. Here are five easy ways you get your business the attention it deserves.

1. Write deeper content.

How many blogs do you know that produce heavily researched, long-form content? There aren’t many. Blog posts are considered disposable, 300-word chunks of text that inform and maybe educate, but never sell. And that couldn’t be farther from the point. Take the time to write deeper content. It will set you up as an expert in your field and generate many more leads than short-form content will.

serpIQ conducted a study involving more than 20,000 keywords. The results showed that the average content length of each of the top 10 results was more than 2,000 words. The average number of words for the content in the #1 spot was 2,416. For the #10 spot, the average number of words was 2,032.

That evidence is fairly conclusive. If you want your articles to rank well, consider using long-form content.

Google Said It’s True

The theory of long-form content benefiting search engine optimization (SEO) is substantiated by the following hint posted within the Google Webmasters Central Blog. Pandu Nayak, a Google technical staff member and Google Panda algorithm update creator, posted the following:

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.

Related Article: What is Content Marketing?

2. Link to webinars in your content.

Webinars are one of the least-utilized (but most powerful) tools available to business owners today. A webinar can educate a viewer about a variety of topics and services. You can even create a webinar to demonstrate how to use your product, or if you offer a service, how that service benefits your client base.

Russel Brunson of Clickfunnels is one of the best internet marketers with his webinars on how to build landing page sales funnels that make thousands of dollars per day.

3. Upgrade your lead magnets.

Lead magnets are the tools you use to capture email addresses and bring more eyes to your website. You offer an incentive like a free PDF checklist in exchange for an email address. Take the time to figure out what else you could offer potential clients. Make your lead magnets more powerful and they’ll attract more leads. It’s a simple algorithm, but one that’s hard to implement. Make sure it’s quick to digest, high value and instantly accessible.  I use Leadpages to create lead magnets and generate leads for driving my revenue. They are industry-leading landing page creator with accompanying suite of lead generation and opt-in tools.

4. Use images, not text.

Or better yet, use text inside an image. Studies have shown that viewers pay more attention to images than to text, and that an image makes content stand out more than if it were text-only.

[Image Credit: MarketingProfs]

The team at MarketingProfs created this great infographic on the five reasons people are wired for visual marketing. People remember 20% of what they read but 80% of what they see. Social media has helped contribute to this phenomenon.  We use Instagram which is all images or images with text in them.  Facebook is no dominated with larger images to grab our attention in its news feeds.

Related Article: What is Digital Marketing? Your Complete Roadmap

5. Always use calls to action.

Always. Seriously, repeat this phrase. Make it your mantra. Always use calls to action. Every bit of content you post should include a CTA, even if it’s simply “click here to find out more.” Readers respond to instruction. Tell them what to do so they don’t have to decide for themselves, and you’ll see your lead generation improve overnight.

Most often, when you hear people mention a call-to-action (or “CTA”), they are talking about the button on your landing pages that your customers click to join your email list, purchase your product, register for your webinar, etc.

In order to nail your conversions and generate more leads and sales, each of your landing pages needs to have an enticing call-to-action.  It’s important to understand that a good CTA should be clearly well written, easy to see, and easy to execute by one of your website visitors.

Even more important, your CTA button copy should call out the value of executing your CTA. For instance, many website owners use generic button copy like “buy now” for their product detail pages. However, when you use words like “Buy Now” your visitors don’t necessarily recognize the value of clicking that button. Instead, they recognize that they’re being asked to buy something and pay money for it. There’s also some misunderstanding around what they’re buying. This is simply because you’re not explaining what they’re purchasing with this “Buy Now” demand.

On the other hand, if your CTA button says, “Get Your Invitation” your customers will understand exactly why they want to click the button. If you can highlight what value your customers will receive by clicking your CTA button, you’re most likely going to see a meaningful increase in your conversions.

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