Facebook vs. Twitter: Which Social Media Should You Be Using?

Facebook vs. Twitter.  Now that you have decided to embrace social media marketing, you may be wondering where to start. Obviously, you can and possibly should use both Facebook and Twitter to increase your reach. Yet these platforms are not the same, and one of them may be more profitable than the other. Below you’ll find some information to help you decide which one you should try first.

Facebook Statistics

• 1.4 billion daily active users on average
• 2.13 billion monthly active users
• 95.1% of users access on mobile
• 230 million US users which means 89.21% of users are outside of the United States

Data provided by Facebook.com

Twitter Statistics

• 330 million monthly active users.
• 77% of monthly active users outside of the US.
• 80% of active users are M=mobile users
• 500 Million tweets per day

Data provided by Statista

Most famous social network sites worldwide as of January 2018, ranked by number of active users (in millions)

[Photo Credit – Statista]

Type of Audience

While people of all ages use both types of social media, most users on Twitter are under 40 years of age. Additionally, rural folks are more likely to use Facebook, whereas Twitter is the chosen communication tool for busy folks in urban areas. And while Facebook certainly wins the race when you count the total number of active users, there is more to it than just comparing numbers.

The purpose of Twitter and Facebook is also slightly different. On Facebook, people primarily communicate with friends and family and have conversations with the people they already know. Twitter, on the other hand, is used to find out what’s going on. Additionally, Twitter is great for connecting with people you haven’t met and for finding new content.

Related Article: How To Build a Social Following

How Users Interact

Communication follows different rules on Twitter and Facebook. Twitter is fast-paced because most tweets are very short. You’re not likely to see the same tweets on Twitter even if you log in several times a day. While a user is reading a tweet, dozens of new ones might pop up. To see them, the old tweets get pushed to the bottom where they quickly lose relevance. Facebook communication is longer lived, which also increases user interaction with each post they see. To prevent users from constantly seeing the same content they’ve already seen, Facebook has added the infinity scroll.

How to Reach Your Target Market

If you’re communicating time-sensitive content, Twitter is the best choice. On the other hand, if you want to increase website traffic, Facebook ads may get the results you desire. Both platforms make it easy to set up and manage your campaigns, allowing you to track results and find out what works. Since Facebook collects a lot of information about its users, it lets you create a highly targeted advertising campaign. But Twitter also offers insights and the ability to measure customer engagement with your posts. At the end of the day, the ideal social media marketing option depends on your needs and the interaction you seek.

Related Article: What is Content Marketing?

Conclusion

In the end, the majority of brands end up using both Twitter and Facebook. Some companies see more engagement and a greater ROI from Twitter, while others see higher results with Facebook. You have to test both of them for your brand and measure your results.

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