Snaring New Customers With Blog Posts

If you’re looking to boost traffic to your website, consider implementing one of the best online marketing strategies out there: blog posts by guest blogging.

What Is Blogging?

Blogging was originally referred to as a “personal web log.” It was a way for people to discuss the high points of their day or offer opinions or advice on different topics. These “web logs” eventually morphed into “blogs.”

Blogging quickly drew the attention of entrepreneurs and marketing strategists, and the practice took off.

Related Article: 4 Reasons Your Business Needs to Be Blogging

Putting Your Blog to Work for You

Many of today’s marketing strategists will tell you that blogging is critical for businesses. Your blog should publish informative articles that are well-written and supportive of your business strategy.

Blogging is a simple, cost-effective way to support your business long past the initial publication of an article.

Related Article: Lessons in Content Writing: Consider The Source

Snare New Customers With Guest Blogging

Guest blogging is when you offer other blogs content to post on their site. The website where you guest post gets original, high-quality content, while you get exposure to a new audience, which can grow your brand by linking back to your site. It’s a win-win relationship for all involved.

Guest Blogging Tips

Whether you’re posting guest blogs to other sites or inviting others to guest post on your site, guest posting is a primary link-building tool. Here are some of the top tips to help build your brand through guest blogging:

• Improve your specialization ranking. Posts to your blog by guest authorities complement your own experience and knowledge.
• Build your online reputation. Your business’s credibility is everything. Allowing guest authors to post to your site implies that they agree with your authoritative voice.
• Take a break. Blogging must remain current, which can be hard to do. Guest bloggers can carry you through when you need a break.
• Offer a fresh perspective. Look for guest bloggers who can offer a different perspective – a unique or unfamiliar angle on your business niche.
• Link and share. Guest authors can add links to their social media circles along with links to their websites and online communities. This gets your brand name out there and brings in traffic from new sources.
• Nurture your guest relationships. Encourage guest bloggers to contribute regularly to your blog content, and offer to contribute to their blogs. This opens the door to new, bigger and often better networking opportunities.
• Encourage promotion of guest blog posts to email lists. Include links to guest posts in your promotional emails and encourage your guest authors to do likewise with their email lists and online groups.

Related Article: What is Content Marketing?

Lack of website traffic is a problem. Perk up your site’s attractiveness with guest posts to blogs, both to your own and to outside blog outlets.

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