The Importance of Social Media in SEO Marketing

Social media in SEO integration is now a permanent staple in any online marketing or SEO campaign. Social networks such as Facebook and Twitter have over 1 million global brands listed on their platforms. While mobile optimization also plays a crucial role in securing brand validity and awareness, social media continues to soar in global popularity and is truly a cost-effective way to attract and engage new audiences.

With this in mind, here are three reasons why every brand should have a strong social media presence:

Build Brand Visibility

Visibility is the key to success for any new or existing commercial entity. With social media, you can effectively market your products and services to core, niche and mass customers. Similarly, you can generate higher web traffic, while increasing conversion rates and target geo-specific or core clients. Businesses performing social media marketing can usually do this with little to no overhead costs on their own timeline. Therefore, Social media marketing (SMM) increases a brand’s visibility simply by design.  You can even link your websites, blogs and post promotional videos to captivate and compel visitors. This helps generate a lasting buzz, while propelling your business to new heights in any industry, sector or niche.

Related Article: What Is Social Media Marketing? Your Step-by-Step Guide

Build Mobile Visibility

Marketers benefit from marriage made in heaven with the combination of social media and mobile optimization. With Google’s recent updates and algorithm changes, your website must be optimized for mobile-friendliness and readiness. This includes blogs, online stores and yes — even your social media pages. However, you do not have to change any metrics since Facebook, Twitter, Google+ and other platforms are already designed to reflect the newest mobile and cloud-based technologies. With this in mind, post-linking is imperative in showcasing your brands across the mobile networks. Social media is intertwined into the mobile realm through the following examples:

• Marketers can share Social media brand posts or announcements across multiple networks for broad-based coverage and visibility.
• Your social media business page has responsive web design, which automatically reshuffles content when accessed by mobile devices.
• Whether on Facebook, LinkedIn or Instagram, your posts can benefit from strategic keywords, links or hashtags — which all appear on local search results, Google Maps and even business networks.
• Make sure your articles, blog posts and social media posts are high-quality and industry-specific, and that they promote your products or answer client and customer questions.

Build New Audiences

While it’s great to have a loyal customer and client base, social media allows you to extend your brands’ reach across the web. This means you can build new connections, which results in higher leads and more business for your company.

If you are still unsure about the many benefits of social media integration, let the Real Michael J. Fox (no, not the guy who played Marty McFly) guide your business to timely and effective online marketing results. In fact, he can help your company achieve all its social media and online marketing goals.

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